I've always lived to stand out from the crowd, and for my entire life I've used style and clothing as a form of self expression. I started this journey in 2012 with a $100 sewing machine from Ebay, a corner of my parents' basement, and an Etsy shop where I sold one of a kind tee-shirt skirts.

That story quickly changed as I became deeply rooted in the outdoor industry and started making clothes I didn't see there - brightly-colored, well-fitting, crossover athletic wear - created with factories in the USA from recycled fabrics. 

That business was called Kind Apparel and ultimately was an expression of me and a celebration of sustainable manufacturing. But over the years, while interacting with thousands of women who also wanted the same things I did, it was time for a change. In November of 2020, I launched Youer - a brand built by the incredible community of women that supported Kind Apparel over the years. 

Youer is about celebrating everything that makes you different, it's about showing the world your personality through bold colors and bright patterns, supporting causes you care about and voting for women with your dollars. It's about celebrating all the different ways we "get after it", and the "everyday adventure". Life isn't all about summits and traverses - it's about all the things we do every day - kicking butt at work, raising a family, trying a new recipe for dinner, fixing a flat, getting an extra hour of sleep, and LIVING.

The future of this company is so much more than apparel. And we needed a name that spoke to that. “Kind” no longer described us and who we were growing into. Sure, we are still making products that are kind to the planet, but the ethos of this company is to stand out from the crowd, and it was time for our name to as well. 

Youer speaks to the idea that there is no one else like you. That YOU are YOUer! You are more you than anyone else. We want to give you tools to express your individuality. Whether it’s bold prints, a new take on customer service, transparency of our supply chain, or cool people, Youer is the anti-mainstream. 

Here are all of YOU! 

I started making clothes when I was 22, and I've grown up so much along the way - now my company has too. I'm so passionate about connecting women who want to be individuals and who celebrate the fact that we all are unlike any other. 

So welcome, grab a seat and stay for a while. 

-Mallory Ottariano-
founder, Youer